Position: Performance Marketer Manager
Experience: 6+ Years in Digital Marketing
Location: Delhi
Employment Type: Full-Time
Reports to: Head of Business
Job Overview:
We are seeking a highly skilled and experienced Performance Marketer with over 6+ years of hands-on experience in the digital marketing domain. The ideal candidate will be an expert in driving ROI-focused campaigns across various digital channels, including Meta Ads, Google Ads, PPC, AMS and Email Marketing. You will play a crucial role in designing, executing, and optimizing marketing strategies that drive user acquisition, engagement, and retention, while maximizing return on investment.
Key Responsibilities:
- Campaign Strategy & Execution:
- Develop, implement, and manage performance marketing campaigns across Meta Ads (Facebook, Instagram), Google Ads, AMS and PPC channels.
- Execute email marketing campaigns, including segmentation, targeting, and performance analysis.
- Collaborate with creative and content teams to create compelling ad copy, visuals, and landing pages optimized for conversions.
- Performance Optimization:
- Monitor and analyse campaign performance metrics, such as CTR, CPC, CPA, ROAS, and conversion rates.
- Continuously optimize campaigns by adjusting bids, targeting, ad creatives, and landing pages to improve performance and achieve KPIs.
- Conduct A/B testing to identify the most effective strategies and tactics.
- Budget Management:
- Manage and allocate budgets across various channels to maximize ROI.
- Ensure campaigns are delivered within budget and on time, while meeting performance goals.
- Analytics & Reporting:
- Utilize analytics tools (Google Analytics, Meta Business Suite, etc.) to track and report on campaign performance.
- Provide detailed reports and insights to stakeholders on campaign performance, including recommendations for improvement.
- Stay updated with the latest industry trends, algorithm changes, and best practices to ensure campaigns remain effective and compliant.
- Collaboration:
- Work closely with cross-functional teams, including content, design, product, and sales, to align marketing strategies with overall business objectives.
- Coordinate with external agencies and vendors as needed to supplement in-house capabilities.
Qualifications:
- Experience: 6+ years of experience in digital marketing with a strong focus on performance marketing.
- Technical Skills:
- Proficiency in Meta Ads Manager (Facebook, Instagram), Google Ads, AMS and PPC campaign management.
- Expertise in email marketing platforms
- Strong understanding of conversion rate optimization (CRO) and user journey mapping.
- Experience with analytics tools like Google Analytics, and ability to interpret data to drive insights.
- Soft Skills:
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong project management skills with the ability to handle multiple tasks and deadlines.
Preferred Qualifications:
- Experience in managing large/small-scale budgets with a proven track record of delivering strong ROI.
- Certification in Google Ads, Meta Blueprint, or similar platforms.
- Experience in managing affiliate marketing programs.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with a dynamic and innovative team.
- Professional development and growth opportunities.
- Flexible working environment.